Starting a new website from scratch every few years is difficult and painful. A site redesign costs time and money and drives everyone involved a little bit crazy. When it’s finally done, you can celebrate - it’s a huge relief.

At the back of your mind, though, lurks a scary thought... someday, you are going to have to do it all over again.

Your company will grow and it’s focus will gradually shift and pivot. Your brand and design will need to be updated to keep up with the competition. You won’t have the latest features that your visitors expect (or worse, they will be duct-taped on and not truly seamless).

You’ll be stuck with a website that no longer tells your story or engages your visitors.

A few years after your long-awaited launch, you’ll have to start the crazy process all over again.

Most organizations just accept this as a necessary evil. We think that’s the wrong way to look at things.

Think Beyond Launch

We believe that websites should grow and evolve with your organization over time rather than getting scrapped every few years for an entirely new and different model.

With Openmotive’s approach, your site takes on a life of it’s own after it launches. There are many easy ways to keep your site fresh over the long term. No headaches, no stress, and no sanity lost.

• Edit/Add new content whenever you need.
• Upgrade your site with new features and functionality.
• Change how your pages and navigation are structured.
• Even redesign the look and feel if necessary.

But your site never loses it's soul. It's key elements, content, features and communities, will continue to grow and play a key role, which will save you time and money in the long run.

Keep it fresh, keep it current, keep it relevant to who you are as an organization and what makes you special.

Build it, and let it evolve.